What is EXPO?

EXPO is the first consumer network focused on creating and distributing high impact product video to drive engagement and conversion.

The company's end-to-end solution captures, manages and publishes persuasive consumer video for leading manufacturers and retailers. Through EXPO's platform, clients can harness their own brand enthusiasts and fans or rely on EXPO's community of consumers to produce authentic video content, such as product reviews, how-to's, demonstrations, recipes and other topics relevant to a client's brand.

EXPO guarantees the content's quality and timeliness, allowing brands and agencies to use the video to support campaign messages, communicate new product benefits, capture video SEO, or simply spark engagement on social platforms. Clients can leverage EXPO's proprietary distribution network to ensure the videos are placed on product pages of top retailers, social networks, and across all owned and mobile destinations.

Why do brands work with EXPO?

• Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
• Online video delivers a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)
• The percentage of consumers willing to pay more for a product increased 30% after viewing a user generated video review. (comScore, July 2011)
• Video content is 56x more likely to be ranked on first page of Google search than text. (Cavario, 2011)
• YouTube generates 2 billion searches a month as the #2 search engine in the world. (Brandcast, 2010)

These brands support the authentic voice of consumers through EXPO: