Press Releases

Alice.com and EXPO Announce Video Review Syndication Partnership

EXPO's CPG Related Videos Appear on Alice.com Marketplace

NEW YORK, NY--(Marketwire - March 24, 2010) - EXPO (www.expotv.com), the first video-based community specifically created for consumers to share their unbiased opinions about the products they buy, and Alice.com, a retail marketplace for household essentials that enables leading manufacturers to sell direct to consumer, have joined forces to provide Alice.com shoppers with access to the world's largest library of product-related videos. 

Consumers shopping on the Alice.com marketplace now have easy access to hundreds of EXPO's short, unbiased consumer videos, enabling shoppers to quickly find the best products based on their needs. Alice.com is the first eCommerce site selling Consumer Packaged Goods to partner with EXPO to directly integrate product videos into its shopping experience. 

In each EXPO video, real people create their own product reviews and consumer reports, and share their unbiased opinions. The videos are integrated on the Alice.com product pages, including, for example, at this link for Dove Body Mist.

"At Alice, we work hard to empower consumers with a wide range of unbiased information that helps them find the best products for their needs," said Brian Wiegand, CEO of Alice.com, "That's why we're so excited to open up the voice of real consumers on our product pages through our new EXPO video partnership."

"The availability of video on commerce websites has been shown to drive higher conversions and shopper loyalty," said Bill Hildebolt, President of EXPO. "Our videos integrated on a cutting edge site like Alice.com creates a compelling customer experience, so they are able to choose better products for their families."

About Alice.com
Alice.com provides eCommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry. Hundreds of the world's leading CPG manufacturers currently use the Alice.com platform to sell their products direct to consumer, leveraging a unique online service that provides always free shipping, automatic coupons, and a reorder queue that makes it easy to avoid the chore of running out to the store for household essentials. Alice.com is privately held and headquartered in Middleton, Wisconsin.

About EXPO
EXPO is the first video-based community specifically created for consumers to share their unbiased opinions about the products they buy. This fast-growing community has created the world's largest catalog of consumer insights with over 300,000 video product reviews covering everything from shampoo to cell phones to hybrid cars. EXPO provides marketers with a platform to safely navigate the new world of social media by engaging with consumers in an authentic conversation. EXPO's videos have been viewed over 30 million times and are available at www.expotv.com, retail websites, YouTube, Facebook, manufacturer sites and other consumer research destinations.